$2 Billion War: Jeanine Pirro and Tyrus Declare All-Out Media Assault on CBS, NBC, and ABC

The American media industry is no stranger to bitter rivalries, but rarely has it witnessed a spectacle as dramatic as this. On July 15, 2025, Jeanine Pirro — former judge, television personality, and freshly sworn-in interim U.S. attorney for Washington, D.C. — stood shoulder to shoulder with Fox News commentator and former WWE wrestler Tyrus to announce what they called nothing less than a “hostile takeover” of America’s media order.

Their target: the three giants of broadcast journalism — CBS, NBC, and ABC. Their war chest: an eye-popping $2 billion raised through a network of conservative donors, including reported support from Elon Musk and Trump-aligned financiers. Their goal: to shatter what they describe as “systematic misinformation” that has dominated American airwaves for decades.

“This isn’t a rivalry,” Pirro thundered before a packed Manhattan ballroom of reporters, cameras, and party loyalists. “This is accountability. You poked the bear, now you’ll feel the wrath.”

The Strategy Behind the Shock

The pair’s announcement was more than fiery rhetoric. Pirro laid out a legal roadmap, promising to file FCC complaints against the major networks for what she called “biased reporting” on issues ranging from disaster relief to budget cuts. She suggested that her newly minted government position would give her both insight and leverage.

Tyrus, known for his bombastic humor and sharp one-liners on Fox’s Gutfeld!, took a different tack. He unveiled what he called the “Truth Blitz” campaign: a coordinated offensive involving 1,000 conservative influencers armed with viral video clips, hashtags, and social-media memes designed to highlight what Fox personalities allege are distortions in the big three’s election coverage.

“This is not just about fighting back,” Tyrus declared. “It’s about creating a whole new battlefield.”

According to documents leaked to conservative blogs, part of the $2 billion fund will bankroll TruthWave, a Fox-backed streaming platform meant to rival NBC’s Peacock and Paramount+ (CBS’s digital arm). The service will feature opinion programming, live news, and interactive features designed to bypass traditional broadcast barriers.

Shockwaves in the Industry

Within hours of the announcement, panic reportedly spread across CBS, NBC, and ABC headquarters. Emergency meetings were convened. Public-relations teams drafted crisis responses. One Variety insider claimed advertisers were already hedging their buys, shifting dollars toward Fox.

Ratings tremors were immediate. CBS’s primetime reruns slipped by 10 percent the following week. NBC’s Nightly News dropped 5 percent in the overnight ratings. Meanwhile, Fox’s Gutfeld! — featuring a fiery Tyrus segment — briefly outperformed The Late Show for the first time in months.

The urgency was amplified by real-world tragedy. Texas was reeling from catastrophic floods that had killed more than 100 people. Pirro accused the networks of “downplaying Trump’s $500 million aid package” while pushing what she labeled “climate propaganda.” Within hours, more than 500,000 posts bearing the hashtag #MediaLies had flooded X (formerly Twitter).

Pushback From the Old Guard

The establishment media was quick to respond. NBC anchor Lester Holt accused Pirro and Tyrus of hypocrisy, pointing to Fox’s own $1.6 billion Dominion settlement in 2023. ABC set aside a reported $10 million for crisis PR and legal review. CNN ran an editorial dismissing the crusade as “a political stunt dressed in the language of reform.”

But Pirro’s status as a federal attorney added a new layer of menace. Even the hint of potential DOJ investigations into advertising practices rattled executives and sent stock analysts speculating about regulatory fallout.

The Public Reacts

On the streets — and especially online — the battle split opinion. A Gallup poll suggested 60 percent of Americans supported “holding mainstream networks accountable,” though protests erupted outside ABC’s New York studios where demonstrators accused Pirro of weaponizing her government office.

Former President Donald Trump poured gasoline on the fire with a Truth Social post: “Jeanine’s making media great again!”

For supporters, the war represents long-overdue pushback against what they perceive as entrenched liberal bias. For critics, it’s a dangerous fusion of political power and media influence designed to intimidate rivals.

Enter TruthWave

By early August, the first stage of the plan materialized. TruthWave, the Fox-backed streaming service, launched with an aggressive subscription model and a splashy marketing campaign. Within its first week, it claimed five million subscribers.

NBC’s Peacock immediately felt the burn, losing eight percent of its market share in a matter of days. Conservative senators used the launch to demand FCC reforms, citing Pirro’s claims of bias. A “Truth Rally” held in Washington, D.C., raised an additional $100,000 in grassroots funding.

On social media, pro-Fox hashtags trended daily, while memes mocking CBS, NBC, and ABC flooded feeds. Tyrus himself became a rallying point, with fans circulating clips of his press-conference mic drop: “They’ve fed America lies for decades — time to pay!”

Rivals Strike Back

The old guard hasn’t retreated quietly. NBC and ABC are reportedly exploring legal countermeasures, including defamation claims. CBS has leaned on its Paramount+ platform to roll out new documentaries on misinformation — a not-so-subtle jab at Fox’s new venture.

Meanwhile, late-night hosts have found fresh material. One CBS comic joked: “A hostile takeover? Pirro and Tyrus together? Sounds like a bad buddy-cop reboot.”

But ratings data suggests the public isn’t laughing off the feud. Audience curiosity has surged, and every twist in the saga is being treated as appointment viewing.

A Media Civil War

Media historians are already framing this showdown as a watershed moment — a kind of “media civil war” that could redefine the industry for decades. Unlike the gradual decline of print or the rise of digital platforms, this fight is being waged openly, with billions of dollars, government leverage, and public opinion all in play.

Pirro, ever the prosecutor, framed it as a matter of justice: “We’re not stopping until the truth wins.”

Tyrus framed it as entertainment as much as ideology: “If you’re gonna fight, fight loud enough for the whole world to hear.”

What’s at Stake

At its heart, the $2 billion war raises fundamental questions about journalism and democracy in America.

Can a partisan network legitimately hold others accountable for bias, or is this simply tit-for-tat retribution?
Will TruthWave succeed as a streaming disruptor, or fizzle in an already crowded market?
And perhaps most crucially: what does it mean when a sitting federal attorney declares open war on rival news outlets?

For now, the answers remain uncertain. What is certain is that the battle lines are drawn, the money is flowing, and the nation is watching.

Reckless or Revolutionary?

To some, Pirro and Tyrus are reckless opportunists leveraging outrage for clicks and subscriptions. To others, they are pioneers leading a media revolution long overdue.

Either way, the offensive has already reshaped the conversation. NBC, CBS, and ABC are on the defensive. Fox is surging. TruthWave is growing. And America’s “media civil war” has officially begun.

As one analyst put it: “The old guard may survive. But it will never be the same.”